F&B Social Media. The Art of Being Social

A version of this piece first appeared for Lavazza in Espresso Italiano magazine and its companion online portal. However, this piece can easily be applied to small businesses in general. More social media advice from me on this topic can be unlocked by Lavazza customers on the Espresso Italiano website. In their next issue, I …

Food Bloggers as Marketing Puppets. Marketing Tricks and Psychology

This piece first appeared on one of my food blogs – Deep Dish Dreams. Since 2007 the online community that has gathered around that blog and its companion accounts on Tumblr, Instagram and Twitter, have helped to shape my understanding of online micro-niches. With PR agencies and brands increasingly seeing Food Bloggers as a cash-cow, …

What nobody tells you about Social Media

When entering Social Media you will be sold the bells and whistles of tech builds and campaign creative. What nobody talks about is the hidden costs. Be prepared.

Social Media – how to get started

Dipping your toe into Social Media can be a whole lot like online dating. While it may appear daunting here’s a few simple ways to get your brand started.

WTF is Social Media?

Marta Kagan’s beginner’s guides to Social Media have annually aggregated the global impact of social in a light hearted and entertaining manner. Her latest offering presumes you’ve seen her previous presentations, so grab some refreshments and settle in to enjoy all three of her slideshows.

The Semantic Web, the future of Social Media

The lifting of privacy in Social Media platforms indicates the future inclusion of new technology, offering time saving tools using data mining to the benefit of your brand.