Food Bloggers as Marketing Puppets. Marketing Tricks and Psychology

This piece first appeared on one of my food blogs – Deep Dish Dreams. Since 2007 the online community that has gathered around that blog and its companion accounts on Tumblr, Instagram and Twitter, have helped to shape my understanding of online micro-niches. With PR agencies and brands increasingly seeing Food Bloggers as a cash-cow, …

What nobody tells you about Social Media

When entering Social Media you will be sold the bells and whistles of tech builds and campaign creative. What nobody talks about is the hidden costs. Be prepared.

Social Media – how to get started

Dipping your toe into Social Media can be a whole lot like online dating. While it may appear daunting here’s a few simple ways to get your brand started.

WTF is Social Media?

Marta Kagan’s beginner’s guides to Social Media have annually aggregated the global impact of social in a light hearted and entertaining manner. Her latest offering presumes you’ve seen her previous presentations, so grab some refreshments and settle in to enjoy all three of her slideshows.

The Semantic Web, the future of Social Media

The lifting of privacy in Social Media platforms indicates the future inclusion of new technology, offering time saving tools using data mining to the benefit of your brand.

Latest Statistics on Social Media

This updated presentation by Socialnomics author Erik Qualman encapsulates most of the media statistics that have broken across Web 2.0 recently.

Why Bloggers think Marketers stink

Are Bloggers your golden ticket to Word of Mouth Marketing? Possibly. But sleazy innuendos made by industry Cowboys have already damaged some brand perceptions. Here, I offer some insight on working with the gatekeepers of social influence.

You don’t need Social Media Strategists

Social Media died when Marketers presumed it must be just another media silo. While some debate who is the right kind of expert to entrust your Social Media dollars to, most forget the big picture of branding in their approach. Future-proof your brand now by making an educated choice.

Advertising and Social Media

What Marketers and Advertisers need to know about Social Media, the next wave of marketing

New Wave Marketing. Listen, the customer talks back

Word of Mouth marketing; because 90% of consumers trust peer recommendations. The first step is to eavesdrop on online conversations.