My experience in the field dates back to before the name Social Media was coined. That is, before the ‘Dot.com Crash’. As a consultant my clients value me for my knowledge and discretion. In the most part I am not at liberty to share their case studies, and would only do so should it assist them. Consequently my work also comes via Word of Mouth.

What I can tell you is that making a difference to a business through Social Media can come in many forms.
It can be through an internal corporate HR comms strategy.
It can be through the use of Mobile Marketing as part of a channel strategy to trade.
It may be by locating online influencers and rewarding them via a loyalty program.
It can be done by establishing forums, creating a culture of CRM for a brand
It can build loyalty by encouraging fans to participate in photo-sharing.
It may assist charities in achieving publicity to relevant demographics.
It can involve teaching SMEs to create their own publicity using content as a value-add, within existing platforms.

Unlike some, I don’t regard Social Media as just the ability to establish Facebook and Twitter accounts. It involves understanding the target audience and relevant industry sentiment. I have been involved in all of the above and more.

My point of difference when it comes to Social Media Advocacy is that I am prepared to indentify the appropriate platform based on user benefit. This is at the heart of any social networking that doesn’t rely heavily on traditional and online media support.

If you would like to connect with me on LinkedIn you will see the long list of brands I have worked with over my 20+ year career. And if – as your comment seems to indicate – you are interested in a launch program that can be achieved without using traditional media, perhaps you’d like to get together for a casual chat and brainstorm?

If you are merely searching for case studies, I would advise you to search Slideshare.net

Terrific stuff on this page, all sounds good and clear. But I am still puzzled by actual implementation and haven’t seen here, at least, proof of concept.

Can you give us an example where you have made a significant difference to a business’ success through the use of social media?

Can you provide an example of a business/product/brand/campaign that was launched through social media (not as an adjunct to media advertising — for instance, Old Spice, a genius social media campaign does not qualify because it was launched on the back of a genius mass media campaign.)

Do you have any examples that demonstrate proof in the real world of the effectiveness of your own projects? Or others’?