The beginner’s guides to Social Media
I always look forward to Marta Kagan‘s aggregation of Social Media statistics. Her series of presentations, “What The F*** is Social Media” take a standard Social Media acronym #WTF to create presentations that don’t take themselves seriously and may even have you #ROFL.
The format is easy to follow and the irreverent humour make for a good benchmark for contemporary communications. Your eyes certainly don’t glaze over during these, just as with the Socialnomics video I posted previously.
At best, the WTF series illustrate the global impact of Social. At worst, there are those who have seen them and then presumed to know everything about the medium. Trust me, these presentations are great for enlightening those who have yet to know the Social Media impact on Marketing and Communications, but you will need a Planner to help you utilise this medium effectively.
For those who’ve never seen these pieces, I offer you them all. The first was written in 2008, the latest was uploaded four days ago. A bonus of viewing them together is that the rapid spread and uptake of platforms across web 2.0 is plain to see. As Marta puts it, “Two years later, the stats don’t just speak for themselves—they literally boggle the mind.”
If you’re worried about showing your executives a presentation that implies expletives, she has also published her last two pieces sans the F***.